In this episode of the Common Time Podcast, we’re joined by Jamie Weaver for a deep dive into one of the most critical aspects of a thriving music program: recruiting for band and building a culture that students—and parents—are excited to be part of.
We explore practical strategies for attracting new students, communicating value to families, and creating early experiences that spark long-term commitment. Jamie shares ideas for strengthening feeder relationships, hosting engaging recruitment events, and establishing a band identity that feels welcoming, purposeful, and fun.
This conversation goes beyond just increasing numbers. We talk about how to build a sustainable program culture rooted in clarity, enthusiasm, and connection—so that students don’t just join band, they stay in band.
Whether you’re launching a beginner program, rebuilding enrollment, or refining your recruitment process, this episode offers actionable ideas you can implement right away.
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